Our Purpose

Nurturing the Passion for Food and Heartfelt Connections

Creating memorable connections through delicious meals

Our Products

Elevating Your Table With Innovation

GoodyCo offers a wide variety of high-quality, innovative food and beverage products

Our People

Unleashing Potential, Igniting Passion

Our GoodyCo Family is the heart of our success

Our Process

Igniting a Culinary Transformation

Transforming the food landscape through Innovation and technology

Nourishing the Heartbeat of Every Meal

We’re passionate about bringing love to the table. Every meal is a celebration of love and connection. GoodyCo believes that food has the power to nourish not just our bodies, but also our souls. Every ingredient and recipe is created with love so you can create delicious meals that bring people together.

A Timeline of Connection and Innovation

Goody Launched by Sheikh Ahmed Saeed Basamh with a vision to become one of the leading regional packaged food companies in Saudi, started with Tuna, Shortening.

Goody introduces Peanut Butter and Mayonnaise to Saudi market.

Goody launches Pasta and Canned Food range while expanding geographically in the region.

Launched two new brands targeting new segments. Cofique launched to compete in the coffee category, while Treva launched as a value-brand.

Revitalized company purpose, vision, and strategies.

GoodyCo. identity revamp launched to become the house of brands where Goody, Cofique, and Treva reside.

  • 1969-1979
  • 1980-1989
  • 1990-2006
  • 2007-2014
  • 2015-2020
  • 2020-2024

Our Pillars

Purpose

Nurturing the Passion for Food and Heartfelt Connections

Creating memorable connections through delicious meals

Products

Elevating Your Table with Innovation

GoodyCo offers a wide variety of high-quality, innovative food and beverage products

People

Unleashing Potential, Igniting Passion

Our GoodyCo family is the heart of our success

Process

Igniting a Culinary Transformation

Transforming the food landscape through innovation and technology

Our Products

A Flavorful Symphony of Innovative Food Experiences

We understand that cooking is more than just a task. It's an act of love. That's why we offer the highest quality ingredients to help you create mouthwatering dishes for your family and loved ones. Add a burst of flavor to your dishes with GoodyCo's wide variety of delicious consumer products that allow you to easily enhance any meal. Make every meal a celebration with GoodyCo.

 Our Family of Brands

@goodyCo

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