Nurturing Heartfelt Connections
At GoodyCo, food and beverage are more than just nourishment, they’re a celebration of love, culture and connection. From our home to yours, every product is crafted with care to enrich your lifestyle, bring people together, spark joy and leave lasting impressions.
A Journey of Passion, Innovation & Growth
Sheikh Ahmed Saeed Basamh launched Goody with a simple vision: to bring quality food to the Saudi market.
It all began with canned tuna and shortening, a small step that sparked a legacy.
Goody introduces peanut butter and mayonnaise to the Saudi market, reshaping local culinary staples.
Two decades of growth, expanding product lines with pasta, canned goods and reaching new regional markets.
Goody Culinary Solutions launched targeting HORECA sector.
Cofique launched to compete in the coffee category, targeting consumers seeking premium café-style experiences at home.
Launched as a value brand, offering quality everyday food solutions at affordable prices.
GoodyCo is unveiled, ushering in a new era of purpose, innovation, and regional impact as a house of brands with Goody, Cofique and Treva.
Goody enters Snacking category with Goody Break.
Wello unveiled, a new brand championing health and wellness.
The GoodyCo Way
Products
GoodyCo’s diverse portfolio of quality food and beverage products is designed for every table, every family and every cooking style, from daily meals to premium coffee moments and professional culinary solutions.
People
Our GoodyCo family is the heartbeat of our success, driven by passion, collaboration and a shared commitment to growth.
Process
From concept to consumption, we reimagine the food journey, using technology, insight, and innovation to deliver high-quality products that exceed expectations at every step.
A Family of Purposeful Brands
Each brand in our portfolio is built to serve a unique audience, yet grounded in a shared commitment to quality and innovation.
Together, they form a vibrant ecosystem that brings GoodyCo’s vision to life, one delicious product at a time.
