Our Purpose
Creating Memorable Connections Through Delicious Meals
From our beginnings in 1969, GoodyCo has focused on a singular purpose: Providing delicious, affordable food products that help our customers create inviting meals for their loved ones.
Mealtimes are a time to come together to nourish both our bodies and the bonds that connect us with the people we love. Family cooks show their love by using the best ingredients to create shared meals that burst with flavor. GoodyCo provides high-quality products, world-class training, and delicious recipes to empower those cooks. When meals are cooked with this kind of passion, every meal becomes a cherished occasion.
Our Vision & Mission
Passion & Purpose Lead the Way
GoodyCo has a vision to become a leading multinational food and beverage company driven by passionate talents building purposeful brands.
Our mission is to become an engaging partner in every kitchen, helping foodies from all walks of life add a touch of wonder, a burst of flavor, and open a world of possibilities with every meal they share with their loved ones.
Our Values
Values that Fuel Passion & Purpose
Shared values are at the heart of every family, and the Goody family is no different. Our values are shared with our people and intrinsically tied to every product we develop, every class we offer, and every recipe we create.
Leading With Values
Our Leadership
Guided by their vast experience and commitment to a diverse and inclusive workplace, our leadership team understands that true excellence comes from more than the products we create. It comes from our talented people who are the key to successfully achieving our vision. As a local Saudi brand, GoodyCo takes pride in nurturing the next generation of talented professionals in our market, empowering them to compete on a global scale.
Khalid Temairik
Chief Executive Officer
Ahmed Zahran
CHRO
Maher Barrayah
CFO
Saad Siddiqui
GoodyCo Managing Director
Khurram Jalaluddin
Senior Marketing and Inorganic Growth Director
Muath Abdulrahman Abdulkarim
Operations Director
Junaid Maroof
Finance Director
Hasan Eid
Associate Category & Business Development Director
Jihan Bajaber
Head of Human Resources Department
Basamh Group
In 1948, Sheikh Ahmed Saeed Basamh, along with his brothers and sons, founded Basamh Trading Company (BTC). BTC quickly became a trusted distributor for leading brands such as Nestle, General Mills, and S.C. Johnson. With the same passion, the Goody brand was established, becoming a pioneer in providing quality food products in Saudi Arabia. Over the past 50 years, Goody has grown to be a market leader in various food categories and is one of the top two most chosen brands in Saudi Arabia.
More about Basamh Group