Our Purpose
Nurturing the Passion for Food and Heartfelt Connections
Since 1969, our journey has always been about more than food. It’s been about nurturing passion, celebrating togetherness, and turning everyday moments into memories.
We believe food has the power to connect hearts, spark conversations, and bring families closer, which is why we’re committed to offering quality ingredients, inspiring ideas, and innovative solutions that help people create meals filled with love, pride, and joy.
Our Vision
Passion & Purpose Lead the Way
To become a leading multinational food and beverage company, driven by passionate talent building purposeful brands.
Our Values
Values that Fuel Passion & Purpose
Our values are the foundation of everything we do, shaping our decisions, our relationships, and the standards we hold ourselves to. They keep us grounded in integrity and committed to delivering quality our consumers can trust, time and time again.
Within the GoodyCo family, our values aren’t statements on a wall. They influence how we create, how we collaborate, and how we serve, ensuring every product, every idea, and every experience adds real value to the homes and lives we touch.
True
Ownership
We think and act like guardians of our business, where we care for our work, our people, and our resources as if they were our own. It’s about stepping forward, not waiting to be asked. Owning the decisions we make, following through on what we start, and staying committed until the outcome delivers real value for our teams, our consumers, and the communities we serve.
Read More
Family
Spirit
We treat each other with respect, kindness, and genuine care. We create an environment where people feel safe to speak, supported to grow, and trusted to contribute. Together, we celebrate, stand by one another in challenging moments, and work with a shared purpose.
Read More
Passion
For Growth
At GoodyCo, passion isn’t just energy, it’s the fuel behind our commitment to excellence. We embrace learning, stay agile in the face of change, and push ourselves to innovate and improve, because we believe great is never enough when better is possible.
Read More
Transparency
Transparency is the way we build trust. We speak honestly, share openly, and make sure the “why” is always clear. Because when we are transparent, amongst our teams and with our partners, we create confidence, alignment, and respect. It’s how we build stronger relationships and long-term partnerships, grounded in integrity, shared understanding, and a commitment to do what’s right.
Read More
Leading With Values
Our Leadership
Guided by their vast experience and commitment to a diverse and inclusive workplace, our leadership team understands that true excellence comes from more than the products we create. It comes from our talented people who are the key to successfully achieving our vision. As a local Saudi brand, GoodyCo takes pride in nurturing the next generation of talented professionals in our market, empowering them to compete on a global scale.
Khalid Temairik
Chief Executive Officer
Ahmed Zahran
CHRO
Maher Barrayah
CFO
Saad Siddiqui
GoodyCo Managing Director
Khurram Jalaluddin
Senior Marketing and Inorganic Growth Director
Muath Abdulrahman Abdulkarim
Operations Director
Islam Abdelraouf
Commercial Director
Renad Alghamdi
Associate Finance Director
GoodyCo, A Company of Basamh Group
Since its establishment more than 75 years ago, Basamh Group has built a strong reputation in the Kingdom as a trusted business partner, anchored in disciplined growth, reliability, and long-term relationships. In 1969, Basamh Group introduced Goody, a brand created to bring high-quality food products to the Saudi market and support the evolving needs of consumers and families.
Today, GoodyCo stands as a strategic pillar within the Group, leading product innovation and brand development across key categories. Backed by heritage, scale, and stability, GoodyCo continues to grow with confidence, advancing its role as a leading food company while building on the legacy that made it possible.
